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~person:"Aguirre, Elizabeth"
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Aguirre, Elizabeth
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Unraveling the personalization paradox : the effect of information collection and
trust-building
strategies on online advertisement effectiveness
Aguirre, Elizabeth
;
Mahr, Dominik
;
Grewal, Dhruv
; …
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 34-49
Persistent link: https://www.econbiz.de/10010500763
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