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Evaluation of the “Lose Your Excuseâ€
Public
Service
Advertising
Campaign for Tweens to Save Energy
Bertrand, Jane T.
;
Goldman, Patty
;
Zhivan, Natalia
; …
- In:
Evaluation Review
35
(
2011
)
5
,
pp. 455-489
This study evaluates the 2008–2009 “Lose your Excuseâ€
public
service
advertising
(PSA) campaign on energy …
Persistent link: https://www.econbiz.de/10011136519
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