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~person:"Ah Hwa Ngo"
~person:"Behzadian, Majid"
~person:"Martí-Parreño, José"
~subject:"Werbeträger"
~subject:"Werbung"
~type_genre:"Aufsatz in Zeitschrift"
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Advertising media
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2
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1
Advertising media evaluation
1
Computerspiel
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Consumer behaviour
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Ah Hwa Ngo
Behzadian, Majid
Martí-Parreño, José
Brasel, S. Adam
2
Chang, Chingching
2
Eisend, Martin
2
Erdogan, B. Zafer
2
Franz, Gerhard
2
Gierl, Heribert
2
Koslow, Scott
2
Micu, Camelia C.
2
Pelsmacker, Patrick de
2
Schwaiger, Manfred
2
Segijn, Claire M.
2
Seldon, Barry J.
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Steffenhagen, Hartwig
2
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2
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2
Aagerup, Ulf
1
Abadi, Mahdieh Ghani
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1
Aghdaie, Mohammad Hasan
1
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1
Aleksandrovs, Leonids
1
Allen, David G.
1
Anand, Bharat N.
1
Armul, Katy
1
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1
Bakhtawar, Barira
1
Balachander, Subramanian
1
Ball, Jennifer Gerard
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Barrio-García, Salvador del
1
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1
Basuroy, Suman
1
Bauer, Hans H.
1
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1
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1
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Group decision and negotiation
1
Journal of management and strategy : JMS
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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Developing a group decision support system for advertising media evaluation : a case in the Middle East
Tafreshi, Parham Fami
;
Aghdaie, Mohammad Hasan
; …
- In:
Group decision and negotiation
25
(
2016
)
5
,
pp. 1021-1048
Persistent link: https://www.econbiz.de/10011549342
Saved in:
2
Factors contributing brand attitude in advergames : entertainment and irritation
Martí-Parreño, José
;
Aldas-Manzano, Joaquín
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
5
,
pp. 374-388
Persistent link: https://www.econbiz.de/10009741809
Saved in:
3
Factors affecting hoteliers' decision to advertise in travel magazine
Hilmi, Mohd Faiz
;
Ah Hwa Ngo
- In:
Journal of management and strategy : JMS
2
(
2011
)
3
,
pp. 62-72
Persistent link: https://www.econbiz.de/10009379915
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