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~person:"Ahearne, Michael"
~person:"Ehret, Michael"
~person:"Voeth, Markus"
~person:"Woodside, Arch G."
~subject:"Business-to-business marketing"
~type_genre:"Festschrift"
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Search: subject_exact:"Industrial marketing"
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Business-to-business marketing
B-to-B-Marketing
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Betriebliche Wertschöpfung
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Customer integration
1
Deutschland
1
Dienstleistungsmanagement
1
Germany
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Innovationsmanagement
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Investitionsgütermarketing
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Kundenintegration
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Kundenmanagement
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Ahearne, Michael
Ehret, Michael
Voeth, Markus
Woodside, Arch G.
LaPlaca, Peter J.
3
Kleinaltenkamp, Michael
2
Baaken, Thomas
1
Backhaus, Klaus
1
Beverland, Michael B.
1
Bruhn, Manfred
1
Büschken, Joachim
1
Fließ, Sabine
1
Grewal, Rajdeep
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Haase, Michaela
1
Jacob, Frank
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Keränen, Joona
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Kliche, Mario
1
Kumar, V.
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Meffert, Heribert
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Sheth, Jagdish N.
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ECONIS (ZBW)
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Kundenintegration und Leistungslehre : integrative Wertschöpfung in Dienstleistungen, Solutions und Entrepreneurship
Fließ, Sabine
(
ed.
);
Haase, Michaela
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10010506440
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2
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
Büschken, Joachim
(
ed.
);
Backhaus, Klaus
(
honouree
); …
-
2007
Persistent link: https://www.econbiz.de/10003400776
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