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~person:"Ahearne, Michael"
~person:"Godefroid, Peter"
~person:"Ivens, Björn Sven"
~person:"Kumar, V."
~person:"Snehota, Ivan"
~subject:"Benutzerschnittstelle"
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Search: subject:"B-to-B-Marketing"
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Benutzerschnittstelle
B-to-B-Marketing
43
Business-to-business marketing
43
Lieferantenmanagement
15
Supplier relationship management
15
Beziehungsmarketing
14
Relationship marketing
14
Business-to-Business-Marketing
8
Salespeople
7
Verkaufspersonal
7
Customer value
6
Investitionsgütermarketing
6
Kundenwert
6
Performance measurement
5
Performance-Messung
5
Business network
4
Unternehmensnetzwerk
4
Brand image
3
Corporate culture
3
Interaction
3
Markenimage
3
Marketing management
3
Marketingmanagement
3
Unternehmenskultur
3
Welt
3
World
3
Anforderungsprofil
2
B2B marketing
2
Betriebliche Wertschöpfung
2
Beziehungsmanagement
2
Brand management
2
Business relationships
2
Contingency theory
2
Deutschland
2
E-commerce
2
Electronic Commerce
2
Germany
2
Innovation
2
Kontingenztheorie
2
Kundenmanagement
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Ahearne, Michael
Godefroid, Peter
Ivens, Björn Sven
Kumar, V.
Snehota, Ivan
Roulin, Nicolas
3
Usunier, Jean-Claude
3
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International journal of electronic commerce : IJEC
1
Working papers / Université de Lausanne, Faculté des Hautes Etudes Commerciales, Institut de Recherche en Management
1
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ECONIS (ZBW)
2
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Cultural, national, and industry-level differences in B2B web site design and content
Usunier, Jean-Claude
;
Roulin, Nicolas
;
Ivens, Björn Sven
- In:
International journal of electronic commerce : IJEC
14
(
2009/10
)
2
,
pp. 41-87
Persistent link: https://www.econbiz.de/10003928869
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2
B2B web sites : advertising or relationship development?
Usunier, Jean-Claude
;
Ivens, Björn Sven
;
Roulin, Nicolas
-
2008
Persistent link: https://www.econbiz.de/10008799158
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