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~person:"Ahearne, Michael"
~person:"Homburg, Christian"
~person:"Kumar, V."
~subject:"Allocation"
~subject:"Brand image"
~subject:"Business-to-business channels"
~subject:"Markenimage"
~type_genre:"Aufsatz in Zeitschrift"
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8
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6
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business-to-business marketing
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Ahearne, Michael
Homburg, Christian
Kumar, V.
Biedenbach, Galina
4
Christodoulides, George
4
Brown, Brian P.
3
Mohan, Mayoor
3
Nyadzayo, Munyaradzi W.
3
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2
Bengtsson, Maria
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Jiang, Yanxin
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2
Matanda, Margaret J.
2
O'Cass, Aron
2
Pitt, Leyland F.
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Roper, Stuart
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Saraniemi, Saila
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Shabbir, Rizwan
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
2
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
Saved in:
3
Energizing the reseller's sales force : the power of brand identification
Hughes, Douglas E.
;
Ahearne, Michael
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 81-96
Persistent link: https://www.econbiz.de/10008826529
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