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~person:"Ahearne, Michael"
~person:"Homburg, Christian"
~person:"Kumar, V."
~subject:"Brand image"
~subject:"Business-to-business channels"
~subject:"Markenimage"
~type:"book"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Non-commercial literature"
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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When does brand awareness in business markets really pay off?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
-
2010
Persistent link: https://www.econbiz.de/10008938931
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