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~person:"Ahearne, Michael"
~person:"Homburg, Christian"
~person:"Kumar, V."
~subject:"Brand image"
~subject:"Business-to-business channels"
~subject:"Markenimage"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Non-commercial literature"
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Brand image
Business-to-business channels
Markenimage
B-to-B-Marketing
27
Business-to-business marketing
27
Lieferantenmanagement
10
Supplier relationship management
10
Beziehungsmarketing
7
Relationship marketing
7
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7
Verkaufspersonal
7
Deutschland
5
Germany
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Marketing management
5
Marketingmanagement
5
business-to-business marketing
5
Brand management
4
Customer value
4
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4
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4
Verkauf
4
Bundling strategy
3
Firm performance
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Performance measurement
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Performance-Messung
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Causality analysis
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Consumer behaviour
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Economics of information
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Informationsökonomik
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Ahearne, Michael
Homburg, Christian
Kumar, V.
Biedenbach, Galina
4
Christodoulides, George
4
Brown, Brian P.
3
Mohan, Mayoor
3
Nyadzayo, Munyaradzi W.
3
Anees-ur-Rehman, Muhammad
2
Bengtsson, Maria
2
Casidy, Riza
2
De Chernatony, Leslie
2
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2
Ferguson, Jodie L.
2
Glynn, Mark S.
2
Jiang, Yanxin
2
Marquardt, Adam J.
2
Matanda, Margaret J.
2
O'Cass, Aron
2
Pitt, Leyland F.
2
Saraniemi, Saila
2
Shabbir, Rizwan
2
Zhang, Jing
2
Aagerup, Ulf
1
Adeola, Ogechi
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Ahmad, Fayez
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Allison, Lee
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Amoako, George Kofi
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Awuah, Gabriel B.
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Balmer, John M. T.
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Behl, Abhishek
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
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ECONIS (ZBW)
3
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1
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
2
Energizing the reseller's sales force : the power of brand identification
Hughes, Douglas E.
;
Ahearne, Michael
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 81-96
Persistent link: https://www.econbiz.de/10008826529
Saved in:
3
When does brand awareness in business markets really pay off?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
-
2010
Persistent link: https://www.econbiz.de/10008938931
Saved in:
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