Ahlert, Dieter; Evanschitzky, H.; Hesse, Josef - 2002
success of the service management concept is highly topical. The question of the secrets of success is as old as the history … Retail Management and Network Marketing in the areas of service and sales. The quantitative and qualitative empirical study … surveys experts in the areas of new economy, sales management, banking, and franchising. This allows the systematic …