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~person:"Ahlert, Dieter"
~person:"Phau, Ian"
~subject:"Brand management"
~type_genre:"Collection of articles of several authors"
~type_genre:"Multi-volume publication"
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Brand management
Markenartikel
5
Markenführung
5
Brand
3
Deutschland
2
Fashion
2
Germany
2
Gesellschaft
2
Luxury goods
2
Luxusgüter
2
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2
Benchmarking
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1
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1
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Collection of articles of several authors
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19
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Ahlert, Dieter
Phau, Ian
Baumgarth, Carsten
5
Esch, Franz-Rudolf
4
Lips, Peter
4
Aiello, Gaetano
2
Boltz, Dirk-Mario
2
Burmann, Christoph
2
Disch, Wolfgang K. A.
2
Duguid, Paul
2
Fetscherin, Marc
2
Fournier, Susan
2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
Bernitz, Ulf
1
Bihler, Jürgen
1
Breazeale, Michael
1
Brexendorf, Tim Oliver
1
Brown, James
1
Bruhn, Manfred
1
Cayolla, Ricardo Roseira
1
Christodoulides, George
1
Clifton, Rita
1
Drees, Norbert
1
Elliott, Richard
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1
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Journal of fashion marketing and management
2
Gabler Edition Wissenschaft / Angewandte Marketingforschung / Applied Marketing Science
1
International journal of retail & distribution management
1
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ECONIS (ZBW)
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Luxury fashion branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
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2
Luxury fashion branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
3
Retail branding
Ahlert, Dieter
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009521894
Saved in:
4
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
Ahlert, Dieter
(
ed.
)
-
2005
-
2. Aufl.
Persistent link: https://www.econbiz.de/10003109022
Saved in:
5
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
Ahlert, Dieter
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001805904
Saved in:
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