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~person:"Ahlert, Dieter"
~subject:"Brand management"
~subject:"Procurement"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Book section"
~type_genre:"Thesis"
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Ahlert, Dieter
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Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
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ECONIS (ZBW)
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Zur Bedeutung der Betriebstypenmarke im Industriegüterhandel : eine empirische Analyse am Beispiel des Produktionsverbindungshandels
Ahlert, Dieter
- In:
Innovationen für das Industriegütermarketing : …
,
(pp. 359-379)
.
2007
Persistent link: https://www.econbiz.de/10003435756
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