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~person:"Ahlert, Dorothee"
~person:"Hudetz, Kai"
~person:"Quach, Sara"
~source:"econis"
~subject:"Marketingmanagement"
~type:"article"
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Marketingmanagement
E-commerce
29
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29
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19
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19
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18
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Ahlert, Dorothee
Hudetz, Kai
Quach, Sara
Ozuem, Wilson
6
Yan, Ruiliang
6
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5
Ko, Eunju
5
Pauwels, Koen
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Developing digital marketing : relationship perspectives
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
E-Commerce im Handel : Status quo und Perspektiven
1
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
1
Pharmamarketing : gesundheitsökonomische Aspekte einer innovativen Industrie am Beispiel von Deutschland, Österreich und der Schweiz
1
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ECONIS (ZBW)
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1
The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
Saved in:
2
Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara
;
Shao, Wei
;
Ross, Mitchell
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
Saved in:
3
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
4
Kundenbindung über das
Internet
Wilke, Kai
;
Duscha, Andreas
;
Hudetz, Kai
- In:
E-Commerce im Handel : Status quo und Perspektiven
,
(pp. 101-133)
.
2005
Persistent link: https://www.econbiz.de/10002721063
Saved in:
5
Kundenbindung über das
Internet
: empirische Ergebnisse zu ausgewählten Kundenbindungsinstrumenten
Wilke, Kai
;
Hudetz, Kai
- In:
Handel im Fokus : aus dem Instituts für …
56
(
2004
)
1
,
pp. 7-16
Persistent link: https://www.econbiz.de/10001970764
Saved in:
6
Zukunftsperspektiven für pharmazeutisches Marketing
Ahlert, Dorothee
;
Harms, Fred
;
Lonsert, Michael
- In:
Pharmamarketing : gesundheitsökonomische Aspekte einer …
,
(pp. 139-151)
.
2008
Persistent link: https://www.econbiz.de/10003743892
Saved in:
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