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~person:"Ahmad, Alaeddin Mohammad Khalaf"
~person:"Korai, Bernard"
~subject:"Markenführung"
~subject:"Market"
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Markenführung
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Brand image
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Brand management
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Consumer behaviour
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Cosmetics
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Frauen
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Kosmetik
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Ahmad, Alaeddin Mohammad Khalaf
Korai, Bernard
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Journal of international consumer marketing
1
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
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ECONIS (ZBW)
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The impact of brand personality on female purchasing behavior in the cosmetic industry in jordan
Zakzouk, Fida Amin
;
Ahmad, Alaeddin Mohammad Khalaf
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 71-88)
.
2023
Persistent link: https://www.econbiz.de/10013541889
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2
Determinants of African women's brand sensitivity toward cosmetics
Korai, Bernard
- In:
Journal of international consumer marketing
29
(
2017
)
4
,
pp. 250-264
Persistent link: https://www.econbiz.de/10011744272
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