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~person:"Ahmad, Alaeddin Mohammad Khalaf"
~subject:"Brand image"
~type_genre:"Book section"
~type_genre:"Case study"
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Brand image
Brand
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Brand personality
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Consumer behaviour
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Cosmetic products
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Cosmetics
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Jordan
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Jordanien
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Kosmetik
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Markenartikel
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Markenimage
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Ahmad, Alaeddin Mohammad Khalaf
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Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
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The impact of brand personality on female purchasing behavior in the cosmetic industry in jordan
Zakzouk, Fida Amin
;
Ahmad, Alaeddin Mohammad Khalaf
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 71-88)
.
2023
Persistent link: https://www.econbiz.de/10013541889
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