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~person:"Ahmad, Alaeddin Mohammad Khalaf"
~type_genre:"Aufsatz im Buch"
~type_genre:"Glossary included"
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Brand
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Brand association
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Brand image
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Brand management
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Brand personality
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Consumer behaviour
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Cosmetic products
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Cosmetics
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Female occupation
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Frauen
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Jordan
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Jordanien
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Konsumentenverhalten
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Kosmetik
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Markenartikel
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Markenführung
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Markenimage
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Ahmad, Alaeddin Mohammad Khalaf
Esch, Franz-Rudolf
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Burmann, Christoph
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Keller, Kevin Lane
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Fischer, Alexander
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Park, C. Whan
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Schmitt, Bernd
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Meffert, Heribert
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Trommsdorff, Volker
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Abu Bakar bin Abdul Hamid
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Ahuvia, Aaron
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Asmat Nizam Abdul Talib
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Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
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The impact of brand personality on female purchasing behavior in the cosmetic industry in jordan
Zakzouk, Fida Amin
;
Ahmad, Alaeddin Mohammad Khalaf
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 71-88)
.
2023
Persistent link: https://www.econbiz.de/10013541889
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