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~person:"Ahmad, Bilal"
~person:"Aksu, Murat"
~person:"Anabila, Peter"
~subject:"Bank"
~subject:"Markenartikel"
~subject:"Strukturgleichungsmodell"
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Bank
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Ahmad, Bilal
Aksu, Murat
Anabila, Peter
Brunsø, Karen
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Journal of strategic marketing
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The international journal of bank marketing : IJBM
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ECONIS (ZBW)
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Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
2
Das Vertrauen der Kunden als Wettbewerbsvorteil einer Bank
Aksu, Murat
-
2017
-
1. Auflage
Persistent link: https://www.econbiz.de/10011637969
Saved in:
3
Mediation role of brand preference on bank advertising and customer loyalty : a developing country perspective
Amoako, George Kofi
;
Anabila, Peter
;
Effah, Ebenezer Asare
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
6
,
pp. 983-996
Persistent link: https://www.econbiz.de/10011788289
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