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~person:"Ahmad, Bilal"
~person:"Aksu, Murat"
~subject:"Bank"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Strukturgleichungsmodell"
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Journal of strategic marketing
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Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
2
Das Vertrauen der Kunden als Wettbewerbsvorteil einer Bank
Aksu, Murat
-
2017
-
1. Auflage
Persistent link: https://www.econbiz.de/10011637969
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