Sabir, Raja Irfan; Ahmad, Wasim; Noor, Nabila; … - In: Journal of Asian Business Strategy 3 (2013) 6, pp. 125-139
diffusion and adoption of Facebook.com among Pakistani university students using Technology Acceptance Model (TAM) and Theory of … Reasoned Action (TRA) with an extension of Theory of Planned Behavior (TPB). The study used stratified random & pre …