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~person:"Ahmadi, Hormoz"
~subject:"Erfolgsfaktor"
~subject:"Marketing management"
~type_genre:"Article in journal"
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Erfolgsfaktor
Marketing management
New product development
3
Produktentwicklung
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2
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2
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Ahmadi, Hormoz
Calantone, Roger J.
7
Millson, Murray R.
7
O'Cass, Aron
5
Brem, Alexander
4
DeBrentani, Ulrike
4
Di Benedetto, C. Anthony
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Dogbe, Courage Simon Kofi
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Kuester, Sabine
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Morgan, Todd
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Mu, Jifeng
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Pomegbe, Wisdom Wise Kwabla
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Boso, Nathaniel
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Eng, Teck Yong
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Guimaraes, Tor
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Haverila, Matti
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Haverila, Matti J.
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Heirati, Nima
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Kim, Namwoon
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Ledwith, Ann
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Leenders, Mark A. A. M.
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Liao, Ying Kai
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Mißler-Behr, Magdalena
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Parvinen, Petri
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Reid, Mike
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Salimon, Maruf Gbadebo
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Song, Michael
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Tucci, Christopher L.
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Vrontis, Demetris
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Wu, Wann-Yih
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Yusr, Maha Mohammed
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Zhang, Jing
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of strategic marketing
1
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ECONIS (ZBW)
2
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Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties
Getnet, Hailu
;
O'Cass, Aron
;
Ahmadi, Hormoz
;
Siahtiri, Vida
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 70-80
Persistent link: https://www.econbiz.de/10012146610
Saved in:
2
The role of entrepreneurial marketing in new technology ventures first product commercialisation
Ahmadi, Hormoz
;
O'Cass, Aron
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10011580583
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