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~person:"Ahmed, Zafar U."
~person:"Blery, Evangelia K."
~person:"Burger, Kees"
~person:"Dens, Nathalie"
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Confectionery
5
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5
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2
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Ahmed, Zafar U.
Blery, Evangelia K.
Burger, Kees
Dens, Nathalie
Eriksson, Päivi
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Hütz-Adams, Friedel
2
Melles, Annika
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Mishra, Arul
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EuroMed journal of business
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Does country of brand origin (COBO) matter for the Lebanese consumers?
Ahmed, Zafar U.
;
Zbib, Imad J.
;
Sikander, Arif
; …
- In:
EuroMed journal of business
7
(
2012
)
2
,
pp. 108-128
Persistent link: https://www.econbiz.de/10009580888
Saved in:
2
How advertising strategy affects brand and USP recall for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 165-194
Persistent link: https://www.econbiz.de/10003978072
Saved in:
3
Marketing chewing gum : a case study of a Cypriot company
Blery, Evangelia K.
;
Antoniades, Loukas
- In:
Journal of food products marketing
16
(
2010
)
4
,
pp. 337-349
Persistent link: https://www.econbiz.de/10008698940
Saved in:
4
The European chocolate market and the impact of the proposed EU directive
Burger, Kees
-
1996
Persistent link: https://www.econbiz.de/10000664868
Saved in:
5
The European chocolate market and the impact of the proposed EU Directive
Burger, Kees
-
1996
Persistent link: https://www.econbiz.de/10000965671
Saved in:
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