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~person:"Ahmed, Zafar U."
~person:"Blery, Evangelia K."
~person:"D'Silva, Bernadette"
~person:"Dens, Nathalie"
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Confectionery
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Ahmed, Zafar U.
Blery, Evangelia K.
D'Silva, Bernadette
Dens, Nathalie
Burger, Kees
2
Eriksson, Päivi
2
Hütz-Adams, Friedel
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Melles, Annika
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EuroMed journal of business
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International journal of advertising : the quarterly review of marketing communications
1
Journal of food products marketing
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Managing cultural diversity
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ECONIS (ZBW)
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Does country of brand origin (COBO) matter for the Lebanese consumers?
Ahmed, Zafar U.
;
Zbib, Imad J.
;
Sikander, Arif
; …
- In:
EuroMed journal of business
7
(
2012
)
2
,
pp. 108-128
Persistent link: https://www.econbiz.de/10009580888
Saved in:
2
Comparative study on the consumption patterns of chocolates in northeast suburbs of Mumbai
D'Silva, Bernadette
;
D'Silva, Stephen
;
Trehan, Gautam
- In:
Managing cultural diversity
,
(pp. 19-29)
.
2012
Persistent link: https://www.econbiz.de/10009739801
Saved in:
3
Marketing chewing gum : a case study of a Cypriot company
Blery, Evangelia K.
;
Antoniades, Loukas
- In:
Journal of food products marketing
16
(
2010
)
4
,
pp. 337-349
Persistent link: https://www.econbiz.de/10008698940
Saved in:
4
How advertising strategy affects brand and USP recall for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 165-194
Persistent link: https://www.econbiz.de/10003978072
Saved in:
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