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~person:"Ahmed, Zafar U."
~person:"DeSarbo, Wayne"
~person:"Kuß, Alfred"
~subject:"Brand"
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Ahmed, Zafar U.
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Journal of management history : JMH
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Management science : journal of the Institute for Operations Research and the Management Sciences
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An intellectural journey into the historical evolution of marketing research in brand switching behavior : past, present and future
Al-Kwifi, Osama Sam
;
Ahmed, Zafar U.
- In:
Journal of management history : JMH
21
(
2015
)
2
,
pp. 172-193
Persistent link: https://www.econbiz.de/10011326810
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A numerical approach to deriving long-run equilibrium solutions in spatial positioning models
Choi, Seung-chan
- In:
Management science : journal of the Institute for …
38
(
1992
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10001121829
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