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~person:"Ahn, Euijin"
~person:"Cerf, Moran"
~person:"Van Kenhove, Patrick"
~subject:"Konsumentenverhalten"
~subject:"Risk aversion"
~subject:"Shoplifting"
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Konsumentenverhalten
Risk aversion
Shoplifting
Angst
4
Anxiety
4
Consumer behaviour
4
Ladendiebstahl
2
Prevention
2
Prävention
2
Risikoaversion
2
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1
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1
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1
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Kulturelle Identität
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Neuroscience
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Social Marketing
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Social marketing
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Werbewirkung
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ads
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climate change
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consumer communication
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culture
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emotions
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fear appeal
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fear appeals
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English
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Ahn, Euijin
Cerf, Moran
Van Kenhove, Patrick
Guiso, Luigi
6
Sapienza, Paola
6
Zingales, Luigi
6
De Bock, Tine
2
Hille, Patrick
2
Nguyen, Yen
2
Noussair, Charles
2
Pandelaere, Mario
2
Vermeir, Iris
2
Abramson, Alexis
1
Addo, Prince Clement
1
Agopian, G.
1
Ahn, Jiseon
1
Ali, Maheen
1
Andersson, Lina
1
Anwaar, Mariam
1
Atalay, A. Selin
1
Azhaar, Mahum
1
Banerji, Diptiman
1
Baxter, Stacey M.
1
Becker, Larissa Carine Braz
1
Bellan, Monique
1
Bertoldi, Bernardo
1
Bilgihan, Anil
1
Bogicevic, Vanja
1
Boss, Scott R.
1
Bui Thanh Khoa
1
Bujisic, Milos
1
Cantera, Luciana
1
Carrero, Oliver
1
Cassia, Fabio
1
Chen, Mei-Fang
1
Chung, Hwiman
1
Cleveland, Mark
1
Cobanoglu, Cihan
1
Cutright, Keisha M.
1
Das, Gopal
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Journal of marketing research : JMR
1
Journal of promotion management : JPM
1
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ECONIS (ZBW)
4
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Using single-neuron recording in marketing : opportunities, challenges, and an application to fear enhancement in communications
Cerf, Moran
;
Greenleaf, Eric A.
;
Meyvis, Tom
;
Morwitz, …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 530-545
Persistent link: https://www.econbiz.de/10011337503
Saved in:
2
The effects of fear appeal : a moderating role of culture and message type
Chung, Hwiman
;
Ahn, Euijin
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 452-469
Persistent link: https://www.econbiz.de/10010198653
Saved in:
3
Exploring the impact of fear appeals on the prevention of shoplifting
De Bock, Tine
;
Vermeir, Iris
;
Pandelaere, Mario
;
Van …
-
2010
Persistent link: https://www.econbiz.de/10003937212
Saved in:
4
Exploring the impact of fear appeals on the prevention of shoplifting
De Bock, Tine
;
Vermeir, Iris
;
Pandelaere, Mario
;
Van …
-
2010
Persistent link: https://www.econbiz.de/10008821751
Saved in:
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