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~person:"Ahn, Euijin"
~person:"Cerf, Moran"
~person:"Van Kenhove, Patrick"
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Ahn, Euijin
Cerf, Moran
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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Using single-neuron recording in marketing : opportunities, challenges, and an application to fear enhancement in communications
Cerf, Moran
;
Greenleaf, Eric A.
;
Meyvis, Tom
;
Morwitz, …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 530-545
Persistent link: https://www.econbiz.de/10011337503
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2
The effects of fear appeal : a moderating role of culture and message type
Chung, Hwiman
;
Ahn, Euijin
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 452-469
Persistent link: https://www.econbiz.de/10010198653
Saved in:
3
Exploring the impact of fear appeals on the prevention of shoplifting
De Bock, Tine
;
Vermeir, Iris
;
Pandelaere, Mario
;
Van …
-
2010
Persistent link: https://www.econbiz.de/10003937212
Saved in:
4
Exploring the impact of fear appeals on the prevention of shoplifting
De Bock, Tine
;
Vermeir, Iris
;
Pandelaere, Mario
;
Van …
-
2010
Persistent link: https://www.econbiz.de/10008821751
Saved in:
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