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~person:"Ahn, Euijin"
~type_genre:"Article in journal"
~type_genre:"Thesis"
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Ahn, Euijin
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The effects of fear appeal : a moderating role of culture and message type
Chung, Hwiman
;
Ahn, Euijin
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 452-469
Persistent link: https://www.econbiz.de/10010198653
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