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Verbal metaphor
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Ahn, Hongmin
Yim, Mark Yi-Cheon
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International journal of advertising : the review of marketing communications
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When verbal metaphors become more persuasive : the interplay between goal orientation of ad claims and metaphor
Ahn, Hongmin
;
Yim, Mark Yi-Cheon
;
Sung, Yongjun
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 541-562
Persistent link: https://www.econbiz.de/10013209368
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