Ahn, Jiseon; Wong, Man Ling; Kwon, Jookyung - In: International Journal of Quality and Service Sciences 12 (2020) 3, pp. 337-353
Purpose: Given the important role of corporate social responsibility (CSR) to enhance company performance, the purpose of this paper is to fill the existing gaps in the hotel CSR literature via application of the loyalty formation mechanism and conceptualizations of different aspects of CSR...