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~person:"Ahn, Jungyong"
~person:"Baxter, Stacey M."
~person:"Romaniuk, Jenni"
~subject:"Brand management"
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Search: subject_exact:"Co-branding"
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Brand management
Consumer behaviour
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Markenführung
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Brand image
3
Co-branding
3
Markenimage
3
Marketing cooperation
3
Marketingkooperation
3
Advertising
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Brand
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Cause-Related Marketing
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Cause-related marketing
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Markenartikel
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Werbewirkung
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Werbung
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co-branding
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Advertising and brand recall
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Authenticity
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Celebrity responsibility
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Cognition
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Marketingmanagement
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attitude purchase intention
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Ahn, Jungyong
Baxter, Stacey M.
Romaniuk, Jenni
Boenigk, Michael
2
Chiambaretto, Paul
2
Cohen, Justin
2
Faulkner, Margaret
2
Gurău, Călin
2
Huber, Frank
2
Ilicic, Jasmina
2
Lado Coustré, Nora
2
Mohan, Mayoor
2
Nguyen, Cathy
2
Nielsen, Martin
2
Norman, Andrew T.
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Quamina, La Toya
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1
Abu Saleh, Mohammad
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Baek, Tae Hyun
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Baghi, Ilaria
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Baloglu, Seyhmus
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Bang, Hye Jin
1
Besharat, Ali
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Birdwhistell, Mark
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The journal of brand management : an international journal
2
International journal of advertising : the review of marketing communications
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
2
The effects of sensory fit on consumer evaluations of co-branding
Ahn, Jungyong
;
Kim, Ahyeon
;
Sung, Yongjun
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 486-503
Persistent link: https://www.econbiz.de/10012260230
Saved in:
3
Three's company : investigating cognitive and sentiment unit imbalance in co-branding partnerships
Baxter, Stacey M.
;
Ilicic, Jasmina
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011339303
Saved in:
4
Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
Saved in:
5
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
Saved in:
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