Nelson, Michelle R.; Duff, Brittany R.L.; Ahn, Regina - In: Young Consumers 16 (2015) 4, pp. 385-406
Purpose – This paper aims to examine the perceptions of the visual packaging of snacks and nutrition knowledge among preschool children. Packages serve as persuasive media at the point of purchase. Design/methodology/approach – In this paper 13 interviews with four-year-olds were conducted....