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~person:"Ahn, Sowon"
~subject:"Advertising"
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Ahn, Sowon
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A cross-cultural study on the effects of envy-evoking ads
Ahn, Sowon
;
Jo, Myung-Soo
;
Sarigollu, Emine
;
Kim, Chang Soo
- In:
International journal of market research
64
(
2022
)
4
,
pp. 506-525
Persistent link: https://www.econbiz.de/10013258011
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