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~person:"Ahsan, Faisal M."
~person:"Benito, Gabriel R. G."
~person:"Bhardwaj, Neha"
~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
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Ahsan, Faisal M.
Benito, Gabriel R. G.
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Marketing at the bottom of the pyramid :
literature
review
and future research agenda
Vishnoi, Prama
;
Bhardwaj, Neha
;
Vohra, Anupama
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1517-1536
Persistent link: https://www.econbiz.de/10013411948
Saved in:
2
Upper echelons and firm internationalization : a critical review and future directions
Popli, Manish
;
Ahsan, Faisal M.
;
Mukherjee, Debmalya
- In:
Journal of business research : JBR
152
(
2022
),
pp. 505-521
Persistent link: https://www.econbiz.de/10013494008
Saved in:
3
A review of research on outward foreign direct investment from emerging countries, including China : what do we know, how do we know and where should we be heading?
Paul, Justin
;
Benito, Gabriel R. G.
- In:
Asia Pacific business review
24
(
2018
)
1
,
pp. 90-115
Persistent link: https://www.econbiz.de/10011847408
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