Ahsan, Mujtaba; Cornelis, Erlinde F.I.; Baker, Andrew - In: Journal of Research in Marketing and Entrepreneurship 20 (2018) 2, pp. 252-272
Purpose: Crowdfunding has become a popular method to acquire capital for entrepreneurial ventures. To successfully achieve funding goals, it is critical for crowdfunding campaigns to attain support of individuals (backers). This paper aims to presents a conceptual model that links a...