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~person:"Ahsen, Anette von"
~subject:"Innovation management"
~subject:"Leistungsbündel"
~subject:"Marketingmanagement"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Textbook"
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Ahsen, Anette von
Kleinaltenkamp, Michael
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Marketing-Management : allgemein, sektoral, international
Hüttner, Manfred
;
Ahsen, Anette von
;
Schwarting, Ulf
-
1999
-
2., erg. Aufl.
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