Alavi, Shirin; Ahuja, Vandana; Chadha, Priyanka - In: International Journal of Cyber Behavior, Psychology and … 7 (2017) 4, pp. 40-55
experienced with the Internet and mobile devices and is thus more susceptible to engage in shopping through mobile apps. These … the market and uniquely use the cosmic opportunities. This article focuses on a set of ten different mobile shopping apps … and identifies the functionalities offered by these apps. The article further proceeds to explore the specific consumer …