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~person:"Aichner, Thomas"
~person:"Lee, Richard"
~subject:"Beziehungsmarketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Sammlung"
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Beziehungsmarketing
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The underlying social identities of a nation's brand
Lee, Richard
;
Klobas, Jane
;
Tezinde, Tito
;
Murphy, Jamie
- In:
International marketing review
27
(
2010
)
4
,
pp. 450-465
Persistent link: https://www.econbiz.de/10008696651
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