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~person:"Aichner, Thomas"
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Aichner, Thomas
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Customers' online shopping preferences in mass customization
Aichner, Thomas
;
Coletti, Paolo
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 20-35
Persistent link: https://www.econbiz.de/10010256418
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