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~person:"Aiello, Gaetano"
~person:"Bradlow, Eric T."
~person:"Mulley, Corinne"
~subject:"Brand management"
~subject:"Theory"
~type_genre:"Konferenzbeitrag"
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Aiello, Gaetano
Bradlow, Eric T.
Mulley, Corinne
Merkert, Rico
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Trade-offs between transaction cost, operation cost and innovation in the context of procurement and asset specificity : the example of the bus industry
Merkert, Rico
;
Mulley, Corinne
;
Hakim, Md Mahbubul
- In:
Research in transportation economics
69
(
2018
),
pp. 173-179
Persistent link: https://www.econbiz.de/10012026650
Saved in:
2
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
3
The interrelationships between brand and channel choice
Neslin, Scott A.
;
Jerath, Kinshuk
;
Bodapati, Anand
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 319-330
Persistent link: https://www.econbiz.de/10010401320
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