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~person:"Aiello, Gaetano"
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Beziehungsmarketing
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Brand equity
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Brand image
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Brand management
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Aiello, Gaetano
Benoît-Moreau, Florence
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Parguel, Béatrice
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Journal of business research : JBR
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Social media marketing efforts of luxury brands : influence on brand equity and consumer behavior
Godey, Bruno
;
Manthiou, Aikaterini
;
Pederzoli, Daniele
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5833-5841
Persistent link: https://www.econbiz.de/10011597522
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