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~person:"Aigner, Johann"
~person:"Cho, Eunjoo"
~subject:"Markenwert"
~subject:"Messung"
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Bewertung von Unternehmen : Festschrift für O.Univ.-Prof. Mag. Dr. Wolfgang Nadvornik
1
Psychology & marketing
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ECONIS (ZBW)
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Bewertung von Markenrechten im Zuge der Unternehmensbewertung
Aigner, Johann
;
Stiegler, Harald
- In:
Bewertung von Unternehmen : Festschrift für …
,
(pp. 241-295)
.
2016
Persistent link: https://www.econbiz.de/10011610109
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2
Validation of a fashion brand image scale capturing cognitive, sensory, and affective associations : testing its role in an extended brand equity model
Cho, Eunjoo
;
Fiore, Ann Marie
;
Russell, Daniel W.
- In:
Psychology & marketing
32
(
2015
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10011287648
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