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~person:"Aikin, Kathryn J."
~subject:"Pharmaindustrie"
~type_genre:"Article in journal"
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Search: subject_exact:"Humanarzneimittel"
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Pharmaindustrie
Arzneimittel
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Direct marketing
5
Direktmarketing
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Pharmaceuticals
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Advertising effects
4
Pharmaceutical industry
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prescription drugs
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Aikin, Kathryn J.
Lichtenberg, Frank R.
12
Granlund, David
8
Lo, Andrew W.
8
Dalen, Dag Morten
7
Stargardt, Tom
7
Brekke, Kurt R.
6
Chatterjee, Chirantan
5
Comanor, William S.
5
Garattini, Livio
5
Iacocca, Kathleen
5
Mohamed Azmi Ahmad Hassali
5
Banerjee, Tannista
4
Davis, Joel J.
4
Goldman, Dana P.
4
Hermosilla, Manuel
4
Kyle, Margaret K.
4
Lakdawalla, Darius
4
Mukherjee, Avinandan
4
Nauriyal, D. K.
4
Padula, Anna
4
Sampat, Bhaven N.
4
Shadlen, Kenneth C.
4
Vernon, John A.
4
Zhao, Yao
4
Antoñanzas Villar, Fernando
3
Asamoah, David
3
Berndt, Ernst R.
3
Chressanthis, George A.
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Dash, Sampada Kumar
3
Dubois, Pierre
3
Handa, Meenakshi
3
Hemphill, Thomas A.
3
Horner, Rory
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Hsieh, Chee-Ruey
3
Ibrahim, Mohamed Izham Mohamed
3
Jena, Anupam B.
3
Kale, Dinar
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Kanavos, Panos
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Kong, Ying
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Health marketing quarterly
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
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ECONIS (ZBW)
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Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
Saved in:
2
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
3
Actors in whitespace : communicating risk information on pharmaceutical websites
O'Donoghue, Amie C.
;
Sullivan, Helen W.
;
Rupert, Douglas J.
- In:
Health marketing quarterly
36
(
2019
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012200135
Saved in:
4
An empirical examination of the FDAAA-mandated toll-free statement for consumer reporting of side effects in direct-to-consumer television advertisements
Aikin, Kathryn J.
;
O’Donoghue, Amie C.
;
Squire, Claudia M.
- In:
Journal of public policy & marketing : JPP & M ; an …
35
(
2016
)
1
,
pp. 108-123
Persistent link: https://www.econbiz.de/10011506062
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