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~person:"Ailawadi, Kusum L."
~person:"Campello, Murillo"
~subject:"Erwartungsnutzen"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Consumer response to uncertain promotions : an empirical analysis of conditional rebates
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Langer, Tobias
;
Ma, Yu
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 94-106
Persistent link: https://www.econbiz.de/10010370699
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