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~person:"Aitken, Robert"
~person:"Cova, Bernhard"
~type:"book"
~type_genre:"Article in journal"
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B-to-B-Marketing
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Betriebliche Wertschöpfung
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Bundling strategy
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Business-to-business marketing
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Complexity management
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Customer integration
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Komplexitätsmanagement
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Aitken, Robert
Cova, Bernhard
Memedović, Olga
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Fandel, Günter
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Kohtamäki, Marko
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Voigt, Kai-Ingo
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Gustafsson, Anders
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Götz, Thomas
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Hartwell, Ray V.
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of marketing management : MM
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ECONIS (ZBW)
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Special issue: Service integration and coordination in a complex world
Aitken, Robert
(
contributor
)
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2012
Persistent link: https://www.econbiz.de/10009697995
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2
Special issue: Project marketing and the marketing of solutions
Cova, Bernhard
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003431903
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