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~person:"Aitken, Robert"
~type:"book"
~type_genre:"Article in journal"
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Betriebliche Wertschöpfung
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Complexity management
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Customer integration
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Komplexitätsmanagement
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Kundenintegration
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Marketing management
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Marketingmanagement
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Service-Dominant Logic
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Aitken, Robert
Memedović, Olga
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Fandel, Günter
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Voigt, Kai-Ingo
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Journal of marketing management : MM
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ECONIS (ZBW)
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Special issue: Service integration and coordination in a complex world
Aitken, Robert
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009697995
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