//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ajakaiye, Bamidele O."
~person:"Hennig-Thurau, Thorsten"
~person:"Kübler, Raoul"
~source:"econis"
~source:"usbk"
~subject:"Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Filmproduktion"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Marketing
Film industry
20
Filmwirtschaft
20
Consumer behaviour
5
Konsumentenverhalten
5
Brand management
4
Markenführung
4
Brand
3
Brand extension
3
Computerspiel
3
Deutschland
3
Film
3
Germany
3
Markenartikel
3
Markentransfer
3
Movies
3
Social Web
3
Social web
3
Video game
3
Barter economy
2
Brand image
2
Broadcasting law
2
Celebrity endorsement
2
Celebrity-Werbung
2
Creative industries
2
Deutsch
2
Digital goods
2
Digitale Güter
2
Digitalisierung
2
Digitization
2
Distribution channel
2
Fernsehprogramm
2
German
2
Kreativsektor
2
Markenimage
2
Motion pictures
2
Revenue management
2
Revenue-Management
2
Rundfunkrecht
2
Spillover effect
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Language
All
English
2
Author
All
Ajakaiye, Bamidele O.
Hennig-Thurau, Thorsten
Kübler, Raoul
De Burgh-Woodman, Helene
2
Finney, Angus
2
Golden, N. D.
2
Kerrigan, Finola
2
Auer, Manfred
1
Belk, Russell W.
1
Caldwell, Marylouise
1
Chang, Dae Ryun
1
Devinney, Timothy Michael
1
Eckhardt, Giana M.
1
Evuleocha, Stevina U.
1
Graf, Natalie
1
Hampel, Christina
1
Hediger, Vinzenz
1
Henry, Paul
1
Howe, Ricarda
1
Husemann, Elke
1
Klingsporn, Johannes
1
Knapp, Reinhard
1
Kohl, Linda S.
1
Kohli, Gurdeep Singh
1
Kozinets, Robert
1
Kupfer, Ann-Kristin
1
Lane, David C.
1
Lee, Eunkyu
1
Litman, Barry R.
1
MacDonald, Katherine
1
Madichie, Nnamdi O.
1
Melewar, T. C.
1
Mohr, Iris
1
Nieland, Jörg-Uwe
1
O'Reilly, Daragh
1
Plakoyiannaki, Emmanuella
1
Pritzker, Steven R.
1
Pähler vor der Holte, Nora
1
Ratten, Vanessa
1
Raugust, Karen
1
more ...
less ...
Published in...
All
Digital entrepreneurship in Sub-Saharan Africa : challenges, opportunities and prospects
1
Journal of marketing
1
Source
All
ECONIS (ZBW)
USB Cologne (EcoSocSci)
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of new media (digital) and globalisation on Nollywood
Madichie, Nnamdi O.
;
Ajakaiye, Bamidele O.
;
Ratten, Vanessa
- In:
Digital entrepreneurship in Sub-Saharan Africa : …
,
(pp. 89-121)
.
2019
Persistent link: https://www.econbiz.de/10012008795
Saved in:
2
The role of the partner brand’s social media power in brand alliances
Kupfer, Ann-Kristin
;
Pähler vor der Holte, Nora
; …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011850406
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->