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~person:"Ajitha, S."
~person:"Hodge, April Charlotte"
~subject:"Luxury goods"
~subject:"Markt"
~subject:"Women"
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Luxury goods
Markt
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Consumer behaviour
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Cosmetics
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Konsumentenverhalten
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Kosmetik
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Luxusgüter
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Attitude
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Female cosmetic user
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Luxury
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Personal and social value
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Ajitha, S.
Hodge, April Charlotte
Hamermesh, Daniel S.
4
Meng, Xin
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Zhang, Junsen
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Tipgomut, Pornchanoke
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Journal of retailing and consumer services
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Understanding the effect of personal and social value on attitude and usage behavior of luxury cosmetic brands
Ajitha, S.
;
Sivakumar, V. J.
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 103-113
Persistent link: https://www.econbiz.de/10011747735
Saved in:
2
Consumer-brand relationships within the luxury cosmetic domain
Hodge, April Charlotte
;
González Romo, Zahaira
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 631-657
Persistent link: https://www.econbiz.de/10011399852
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