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~person:"Ajitha, S."
~subject:"Consumer behaviour"
~subject:"Luxury goods"
~subject:"Markt"
~subject:"Women"
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Consumer behaviour
Luxury goods
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Women
Attitude
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Brand image
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Cosmetics
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Female cosmetic user
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Kosmetik
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Personal and social value
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Ajitha, S.
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Understanding the effect of personal and social value on attitude and usage behavior of luxury cosmetic brands
Ajitha, S.
;
Sivakumar, V. J.
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 103-113
Persistent link: https://www.econbiz.de/10011747735
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