//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ajitha, Soundararaj"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Storytelling"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
1
Advertising effects
1
Attitude toward advertisement
1
Attitude toward brand
1
Brand
1
Brand image
1
Brand management
1
Consumer behaviour
1
Drama advertisement
1
Humor
1
Humorous advertisements
1
Internet marketing
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markenimage
1
Narrative Methode
1
Narrative method
1
Online-Marketing
1
Storytelling
1
Werbewirkung
1
Werbung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Ajitha, Soundararaj
Boje, David M.
41
Sergeeva, Natalya
10
Shiller, Robert J.
10
Woodside, Arch G.
9
Gabriel, Yiannis
8
Adlmaier-Herbst, Dieter Georg
7
Laer, Tom van
7
Maclean, Mairi
7
Roth, Christopher
7
Garud, Raghu
6
Hamby, Anne
6
Saylors, Rohny
6
Vaara, Eero
6
Collins, David
5
Erlach, Christine
5
Gilliam, David A.
5
Harvey, Charles
5
Müller, Michael
5
Rosile, Grace Ann
5
Suddaby, Roy
5
Takala, Tuomo
5
Visconti, Luca M.
5
Aistleitner, Matthias
4
Andre, Peter
4
Auvinen, Tommi
4
Budtz, Christian
4
Denning, Stephen
4
Escalas, Jennifer Edson
4
Fog, Klaus
4
Gehman, Joel
4
Gehring, Kai
4
Haaland, Ingar
4
Hamilton, Eleanor
4
Hansen, Per H.
4
Johansen, Trine Susanne
4
Jørgensen, Kenneth Mølbjerg
4
Lundholt, Marianne Wolff
4
Megehee, Carol M.
4
Ninan, Johan
4
O'Connor, Ellen
4
more ...
less ...
Published in...
All
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Storytelling in advertisements : understanding the effect of humor and drama on the attitude toward brands
Kasilingam, Dharun
;
Ajitha, Soundararaj
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 341-362
Persistent link: https://www.econbiz.de/10013270437
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->