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~person:"Akaka, Melissa Archpru"
~person:"Horbel, Chris"
~person:"Jonas, Julia M."
~person:"Saviano, Marialuisa"
~subject:"Institutionenökonomik"
~subject:"Relationship marketing"
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Search: subject_exact:"S-d logic"
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Institutionenökonomik
Relationship marketing
Service-Dominant Logic
29
Service-dominant logic
29
Betriebliche Wertschöpfung
11
Customer integration
11
Kundenintegration
11
Value creation
11
Marketing theory
9
Marketingtheorie
9
Innovation management
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Innovationsmanagement
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Beziehungsmarketing
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Innovation
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Services marketing
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service-dominant logic
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Marketingmanagement
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Services
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Akaka, Melissa Archpru
Horbel, Chris
Jonas, Julia M.
Saviano, Marialuisa
Vargo, Stephen L.
16
Lusch, Robert F.
8
Edvardsson, Bo
6
Hollebeek, Linda D.
5
Wieland, Heiko
4
Baglieri, Enzo
3
Brodie, Roderick J.
3
Busser, James A.
3
Corsaro, Daniela
3
Drengner, Jan
3
Grönroos, Christian
3
Shulga, Lenna V.
3
Aarikka-Stenroos, Leena
2
Albinsson, Pia A.
2
Alexander Joseph Ibnu Wibowo
2
Andreini, Daniela
2
Bai, Billy
2
Behnam, Mohsen
2
Cassia, Fabio
2
Chan, Eric S. W.
2
Chathoth, Prakash K.
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Dai, Hua
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Furrer, Olivier
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Gummerus, Johanna
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Harrington, Robert J.
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Hu, Tao
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Hughes, Tim
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Jaakkola, Elina
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Jahn, Steffen
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Karpen, Ingo O.
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Katsifaraki, Georgia D.
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Komulainen, Hanna
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Koskela-Huotari, Kaisa
2
Kuusela, Hannu
2
Lappalainen, Inka
2
Le Nguyen Hau
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Line, Nathaniel D.
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Makkonen, Hannu
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Journal of business research : JBR
2
The service industries journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of strategic marketing
1
The journal of services marketing
1
Theorie und Praxis des Dienstleistungsmarketing : aktuelle Konzepte und Entwicklungen
1
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ECONIS (ZBW)
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1
Rethinking the process of diffusion in innovation : a service-ecosystems and institutional perspective
Vargo, Stephen L.
;
Akaka, Melissa Archpru
;
Wieland, Heiko
- In:
Journal of business research : JBR
116
(
2020
),
pp. 526-534
Persistent link: https://www.econbiz.de/10012257653
Saved in:
2
Determining customer satisfaction and loyalty from a value co-creation perspective
Woratschek, Herbert
;
Horbel, Chris
;
Popp, Bastian
- In:
The service industries journal
40
(
2020
)
11/12
,
pp. 777-799
Persistent link: https://www.econbiz.de/10012260352
Saved in:
3
Innovation in service ecosystems : breaking, making, and maintaining institutionalized rules of resource integration
Koskela-Huotari, Kaisa
;
Edvardsson, Bo
;
Jonas, Julia M.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2964-2971
Persistent link: https://www.econbiz.de/10011507869
Saved in:
4
A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.
;
Akaka, Melissa Archpru
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
Saved in:
5
How context shapes value co-creation : spectator experience of sport events
Horbel, Chris
;
Popp, Bastian
;
Woratschek, Herbert
; …
- In:
The service industries journal
36
(
2016
)
11/12
,
pp. 510-531
Persistent link: https://www.econbiz.de/10011657363
Saved in:
6
Extending the context of service : from encounters to ecosystems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 453-462
Persistent link: https://www.econbiz.de/10011418340
Saved in:
7
Innovation through institutionalization : a service ecosystems perspective
Vargo, Stephen L.
;
Wieland, Heiko
;
Akaka, Melissa Archpru
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 63-72
Persistent link: https://www.econbiz.de/10010481965
Saved in:
8
Identifikation und Ko-Kreation von Werten im Non-Profit-Bereich : eine videografische Untersuchung am Beispiel von Blutspenden
Horbel, Chris
- In:
Theorie und Praxis des Dienstleistungsmarketing : …
,
(pp. 51-73)
.
2013
Persistent link: https://www.econbiz.de/10009759352
Saved in:
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