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~person:"Akbar, Muhammad Imad Ud Din"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
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Beziehungsmarketing
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Akbar, Muhammad Imad Ud Din
Das, Gopal
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Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
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