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~person:"Akhtar, Pervaiz"
~person:"Bian, Dong"
~source:"econis"
~subject:"B-to-B-Marketing"
~subject:"Marketingmanagement"
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Akhtar, Pervaiz
Bian, Dong
Kleinaltenkamp, Michael
49
Backhaus, Klaus
35
Baumgarth, Carsten
21
Johnston, Wesley J.
21
Keller, Kevin Lane
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Naudé, Peter
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Svensson, Göran
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Melewar, T. C.
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Keränen, Joona
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Kumar, V.
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Lilien, Gary L.
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Cova, Bernard
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
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Avoiding crisis-driven business failure through digital dynamic capabilities. B2B distribution firms during the COVID-19 and beyond
Zia, Najam ul
;
Shamim, Saqib
;
Zeng, Jing
;
Awan, Usama
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 14-29
Persistent link: https://www.econbiz.de/10014433594
Saved in:
2
Sensory stimulation for sensible consumption : multisensory marketing for e-tailing of ethical brands
Yoganathan, Vignesh
;
Osburg, Victoria-Sophie
;
Akhtar, …
- In:
Journal of business research : JBR
96
(
2019
),
pp. 386-396
Persistent link: https://www.econbiz.de/10011981085
Saved in:
3
E-marketing services and e-marketing performance : the roles of innovation, knowledge complexity and environmental turbulence in influencing the relationship
Chong, Woon Kian
;
Bian, Dong
;
Zhang, Nan
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 149-178
Persistent link: https://www.econbiz.de/10011438602
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